This Friday I'm recommending a book that's a quick read with a mix of inspiration and business advice for writers: Iterate and Optimize: Optimize Your Creative Business for Profit by Sean Platt, Johnny B. Truant, and David Wright of the Self Publishing Podcast.
What I like most about it is that it encourages writers to get started or to grow their business rather than being frozen by indecision and concern about doing the “wrong” thing.
Under this philosophy, let's say you finished a novel you're pretty happy with. You spent the last two years writing and revising in the early mornings and a few weekends carved out of your other job or profession. Rather than spending two more years tweaking it for fear of rejection or bad reviews, the Iterate and Optimize approach encourages you to start querying agents or to publish it yourself and to get on with your next novel. If you get rejections on the first, or it isn't as well-received as you hoped, or you discover six months from now that the cover you got fairly cheaply doesn't match your target market, you can both improve and update the first novel and use what you learned in your second.
The book also provides a lot of solid information not only about self-publishing but about growing a business. Even if you're planning to stay focused on your current career and write on the side, and so feel you don't need to worry about the business, this is worth a read. It's quick and interesting and will give you context for the ever-changing publishing world where your books will live.
The Amazon blurb and the book itself suggest reading the authors' Write. Publish. Repeat. first. I haven't read it, so I can only say I got a lot out of Iterate and Optimize without having done so, though it's possible I missed something in the process.
Until Sunday —