Writing A Book Description For Your Sales Page

One of the toughest things for self-published writers, especially novelists, is to write sales copy for your book. I say “especially for novelists” because we’re used to writing long. If you’re like me, even your short stories tend to top 20,000 words.

Also, most of us never had training in copywriting, and writing a book blurb that will sell seems as foreign as being asked to come up with a magazine ad or television commercial.

That’s why I recommend Bryan Cohen’s How To Write A Sizzling Synopsis: A Step-by-Step System for Enticing New Readers, Selling More Fiction, and Making Your Books Sound Good.

As the subtitle suggests, the book provides clear, simple steps you can use to write a gripping description of your novel. I found the exercises extremely helpful. Best of all, the way Bryan Cohen broke the process down alleviated my anxiety about writing a good description.

Until Sunday–

L.M. Lilly

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