Most of us grew up when the only way to get books into the hands of readers was through bookstores or libraries.
While ebooks existed in the early 2000s in the form of PDFs and other files, the first Kindle wasn't sold until 2007.
Because of that, a lot of writers, whether self-published, not yet published, or published by traditional print publishers, tend to think of bookstores and book signings as the main way to publicize books and meet readers.
That's why I'm recommending this article from Amazon Author Insights. It includes seven tips for in-person book events that you might not have considered:
P.S. If you've tried any of them, or you do so in the future, please post your experience in the comments or send me an email: [email protected]