Boosting International Sales Of Your Books

It’s easy to focus on marketing and selling your books mainly in the country where you live, especially for those of us who grew up when print ruled the world and it was hard to buy books from another country.

These days, though, many authors make a significant portion of their sales from readers who live in countries other than their own.

As this article from BookBub explains, there’s a lot you can do to increase international exposure of your work. First, be sure to make your work available on the platforms popular in the countries you hope to reach. For instance, Kobo is the most popular e-reader in Canada, so if you publish only on Kindle, you’re missing a lot of readers.

Another is to target your advertising to particular countries.

Just yesterday, I placed my first Facebook ad for the 4-book Box Set for my Awakening supernatural thriller series. I decided to try targeting readers in Canada who like Dean Koontz and similar authors and who listed interests that included e-readers, Kobo, or reading. It’s too early to say how it’s going, but my readership in Canada has been growing, so I figured it was a good way to start my ads.

For more on growing your international sales, check out the BookBub article:

How to Market Your Book to Get Worldwide Exposure

Until Sunday–

L.M. Lilly

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